The granola itself is delicious. The Greater Good makes it taste even better: We donate all profits from each sale to Seattle community organizations. Every time you buy our granola, you can feel good knowing that every cent over the full cost of making this granola will go to support our community.
We have also donated to many other important causes.
2017 has been big (and our agenda has been set by our awful president). We gave away over $7,000.
Our chosen cause for January/February, is Manos por la Salud- an organization fighting poverty and bringing medical supplies to those in need in Venezuela. As many of you know, our family has a special relationship with Venezuela because we have beloved family member Fiamma and many of her relatives and friends have become family to us. Even if you know no one from Venezuela, when you hear of their suffering, most acutely their hunger (the mortality rate for children under 4 weeks old increased a hundredfold, from 0.02% in 2012 to more than 2% in 2015. And the Health Ministry website said that 11,446 kids under the age of 1 died in 2016, up 30% over the previous year) it is devastating. If you haven't read this NY Times piece, I hope you do and then feel even more compelled to buy a ton of granola.
How do we choose the charities? We like to keep the cause as close to the product as possible. We also find that we are increasingly setting our giving agenda based on what our current administration continues to say and do- usually the antithesis of our values and ethics. In addition, hunger continues to plague our community, and we plan to channel a large chunk of our profits toward fighting it and any and all causes with hunger/food safety adjacencies.